University of Colorado Anschutz
The most innovative work happening in healthcare is happening at the University of Colorado Anschutz Medical Campus - but how do we make that a nationally known name?
This is Breakthrough.
We looked beyond the research, to focus on those who are driving life-changing innovation on a daily basis.
How do we give a national, and singular voice to the University of Colorado Anschutz Medical Campus, while bringing together other key stakeholders like UCHealth, the University of Colorado, and Children's Hospital under a unified brand? We interviewed and documented some of their top doctors and elevated their stories through a national ad campaign and the ThisIsBreakthrough.com website.
When we watched our spot air during the Beijing Winter Olympics, and when we reached nearly 300 million impressions.
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Where tomorrow's breakthroughs happen today.
- 300 million impressions
- Online video completion rate of 75%
- Drove 200,000 landing page sessions.
- Silver award for Total Ad Campaign with TV at the National 37th Annual Healthcare Advertising Awards
- Gold Award for Print and a Bronze award for the Website at the 2020 Aster Awards
