Pinnacle Bank
The way banking should be.
The Solution
Develop a campaign that shows Pinnacle Bank as embodying the traditions, values and character of the places they serve. Pinnacle Bank is not just located in towns and cities. They are part of the fabric that makes them unique. So we are celebrating all of the things that make our communities great by highlighting why Pinnacle Bank is so proud to be a part of each and every one of them.
The Impact
Both retail and business customers recognize Pinnacle Bank as a trusted financial resource with local values and community ties.