Pinnacle Bank

The way banking should be.

The Challenge

Pinnacle Bank as not just a bank in your community. Pinnacle Bank is your community in a bank.

Our Role

Integrated Brand Strategy
Creative Strategy
Media Strategy
TV/Cable Advertising
Digital Advertising
Radio Advertising
Print Advertising
Digital Design
User Experience Strategy

The Solution

Develop a campaign that shows Pinnacle Bank as embodying the traditions, values and character of the places they serve. Pinnacle Bank is not just located in towns and cities. They are part of the fabric that makes them unique. So we are celebrating all of the things that make our communities great by highlighting why Pinnacle Bank is so proud to be a part of each and every one of them.

Outdoor camping scene with a man pointing up at the starry sky, with the words, "We're Wyoming in a bank."

A hiker leaps from rock to rock, with the words "We're New Mexico in a bank."

Forest scene with a smiling women, a dog and a fishing pole. Large 3D letters read, "We're Community in a bank."

Wide shot of a large suspended pedestrian bridge and the words, "We're Nebraska in a Bank."

Prairie scene with several steers and the words, "We're Texas in a bank."

The Impact

Both retail and business customers recognize Pinnacle Bank as a trusted financial resource with local values and community ties.