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Bank of Colorado

There's Only One

The Challenge

Stand out from other banks while focusing on generating new business accounts and staying true to community roots.

Our Role

  • Integrated Brand Strategy
  • Creative Strategy
  • Media Strategy
  • TV/Cable Advertising
  • Digital Advertising
  • Radio Advertising
  • Print Advertising
  • Digital Design
  • User Experience Strategy

The Solution

The people of Colorado are what makes our state so special. It only makes sense to create a campaign for Colorado in Colorado, and by Colorado. For Bank of Colorado, we crafted and executed a campaign to demonstrate how their bank fits in seamlessly to the Coloradan’s lifestyle, treating each resident like the individual they are. We utilized real customers, local businesses, and unique destinations to create authentic and engaging messaging: whether you’re starting your own business, opening your first account, or just trying to live your best life in this beautiful state, Bank of Colorado is dedicated to helping you make the most of it.

Magazine advertisement featuring a young women sitting on a stool with a guitar and the words, "One favorite song, one antique guitar, one you."
Forest scene of a man sitting in a stream fishing, large 3D letters on the shore spell the word "One."Brewmaster pouring hops into a large metal vat, and the word "One" engraved into a wooden barrel.Smiling man stands in front of a large, black coffee-bean roaster. The word "One" is engraved on a burlap sack of fair-trade coffee beans.
Two men on horseback ride past an old wooded sign that reads, "One."

The Impact

Businesses have taken notice, and more companies have come to think of Bank of Colorado as a partner that fits their lifestyle while helping them achieve their dream.