Our Work | May 27, 2022
WOW! Campaign Case Study
In this branding case study, Karsh Hagan paired the launch of WOW!’s new product, Whole-Home WiFi, with a brand refresh to increase offerings and awareness.
In 1977, Phil Karsh and Tom Hagan founded Karsh Hagan on the love of big ideas. Ideas that changed how people viewed the world and their lives in it. That spirit still runs through our veins. It’s what keeps us focused. It’s what keeps us hungry.
Over the years as we’ve grown, we’ve complemented their original vision with a purpose-driven mission and the strategies needed to thrive in this fast-paced, socially connected world. We help our clients solve business challenges that bring into focus the things that matter most to them, their consumers and their community.
We are consistently challenging ourselves to cultivate a more inclusive environment. While there’s still lots to do, our efforts include a 25-year endowment with the University of Colorado Boulder to encourage diversity in our industry; sponsoring the Denver Ad School’s Black Creativity Matters Scholarship Fund; updating our internal HR practices and employees benefits; forming a Diversity, Equity, and Inclusion Committee; and evolving how we recruit, hire, and train diverse peoples.
Why diversity? Why now? Why us?
Diversity because this is a wake-up call long overdue.
Diversity because we’ve all fallen short.
Diversity because people of color make up only 30% of our industry.
And because 100% of its employees need to do better.
Diversity because racial injustice is real.
Because discrimination based on skin color, creed, age, gender, and sexual orientation exists.
And because nothing will change until we do.
Diversity because we were founded on a big idea.
What if that big idea was to elevate what’s possible for diverse peoples?
To be allies through action.
To create a culture of belonging from top to bottom.
To forge a path toward a more colorful Colorado.
Diversity because we are not afraid to ask the hard questions.
So let’s not be afraid to ask the hard ones about our own power, privilege, and racial bias.
Diversity because we are pioneers of brave ideas.
May our bravest ideas be to listen, self-educate, and understand.
To recognize the experiences and history of America.
To gain perspective on the history we are living today.
To build a more diverse Karsh Hagan.
To be transparent and hold ourselves accountable in doing so.
Diversity because it’s never too late to do better.
Diversity because life without it would be very boring.
Diversity because inclusion is the engine of new ideas.
Diversity because we are a purpose-driven agency.
And purpose does not discriminate.
Diversity because inclusion will change the world.
And inclusion only works when we all work for it.
Karsh Hagan is an agency full of people who Elevate What's Possible and we love to pass our knowledge, skills, and passion to those looking to start their careers in the industry. The Adsmiths Intern Program aims to grant real-world agency training and does so by offering a truly dynamic, collaborative, and educational three-month experience. Interns receive one-on-one mentorship within their department to teach them, provide hands-on experience, and coaching and feedback as they take the next steps in the career. Interns also get a well-rounded education with interactions and learning across all departments in the agency. Interns create and collaborate together to leave a lasting legacy on the cultural blueprint of Karsh Hagan. Our interns walk away with priceless connections and a great resume builder.
The Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure campaigns reach their target audiences as effectively as possible. Managing multiple clients and campaigns, the Media Planner creates and monitors a paid media strategy within each client’s allocated budgeted to give maximum exposure through the entire media spectrum: radio, television, print, and digital.
Don't see your dream job posted? We are always looking for good people, send us your resume, cover letter and portfolio anyway.
Do you love working in advertising? Are you so passionate about writing you could write a love letter about it? Is this starting to sound like a used car ad, and you’re thinking “No way in hell would I ever write something as bad as a used car ad unless it was meant to be ironic?” Ok great, you just passed the first test, but the second one will be a little more difficult. Because we’re looking for someone who has that spark. A passionate person who’s not afraid to keep pushing for an idea because they believe in it. And maybe the most important one – a person who we can hang with for 8+ hours a day and is still smiling at the end of it.
As a Producer focused on Asset Management at Karsh Hagan, you’ll be responsible for the day-to-day management of assets that need purchasing, licensing for use, and renewal of licensing. Working closely with the Production, Creative, Creative Services, Interactive, and Account teams, you will pro-actively ensure KH assets meet legal requirements before use occurs. Your responsibilities will include producing original still and video shoots; researching, purchasing and tracking video, print, and digital assets across all clients; and developing a bullet-proof system for sharing only the assets under license. Asset types include video, photography, illustrations, talent, music, and any other type of asset that requires a license for use. Across all clients, you will be an integral player in the creative/production process. To be successful in this role, you must have experience producing still photo and video shoots; the ability to relate imagery to concepts, sleuth out art sources and negotiate the best pricing for our clients. Being organized and thorough is in your DNA. You must gain the trust of the KH staff. The best candidates will embrace a dynamic culture of executing with speed and quality, being a self-starter with no micromanagement from other team members. Ideal candidates have 3-5 years of experience in photography and/or video production, art buying, and a general understanding of copyright law. The best candidates will embrace a dynamic culture of executing with speed and quality, being a self-starter with no micromanagement from other team members. Ideal candidates have 3-5 years of experience in photography production, art buying and a general understanding of copyright law.
The purpose of the Studio Designer position is to create graphic art files to detailed specifications for printing, publications, and other vendors who will produce the final product. The Studio Designer will report to the Studio Manager and will partner with various agency team members from Creative, Production, Interactive, Account Services, Media and clients in all matters pertaining to graphic art production.