Our Work | Nov 28, 2021
Bank of Colorado Campaign Case Study
Karsh Hagan Bank of Colorado case study — the challenge, the solution and the results
In 1977, Phil Karsh and Tom Hagan founded Karsh Hagan on the love of big ideas. Ideas that changed how people viewed the world and their lives in it. That spirit still runs through our veins. It’s what keeps us focused. It’s what keeps us hungry.
Over the years as we’ve grown, we’ve complemented their original vision with a purpose-driven mission and the strategies needed to thrive in this fast-paced, socially connected world. We help our clients solve business challenges that bring into focus the things that matter most to them, their consumers and their community.
We are consistently challenging ourselves to cultivate a more inclusive environment. While there’s still lots to do, our efforts include a 25-year endowment with the University of Colorado Boulder to encourage diversity in our industry; sponsoring the Denver Ad School’s Black Creativity Matters Scholarship Fund; updating our internal HR practices and employees benefits; forming a Diversity, Equity, and Inclusion Committee; and evolving how we recruit, hire, and train diverse peoples.
Why diversity? Why now? Why us?
Diversity because this is a wake-up call long overdue.
Diversity because we’ve all fallen short.
Diversity because people of color make up only 30% of our industry.
And because 100% of its employees need to do better.
Diversity because racial injustice is real.
Because discrimination based on skin color, creed, age, gender, and sexual orientation exists.
And because nothing will change until we do.
Diversity because we were founded on a big idea.
What if that big idea was to elevate what’s possible for diverse peoples?
To be allies through action.
To create a culture of belonging from top to bottom.
To forge a path toward a more colorful Colorado.
Diversity because we are not afraid to ask the hard questions.
So let’s not be afraid to ask the hard ones about our own power, privilege, and racial bias.
Diversity because we are pioneers of brave ideas.
May our bravest ideas be to listen, self-educate, and understand.
To recognize the experiences and history of America.
To gain perspective on the history we are living today.
To build a more diverse Karsh Hagan.
To be transparent and hold ourselves accountable in doing so.
Diversity because it’s never too late to do better.
Diversity because life without it would be very boring.
Diversity because inclusion is the engine of new ideas.
Diversity because we are a purpose-driven agency.
And purpose does not discriminate.
Diversity because inclusion will change the world.
And inclusion only works when we all work for it.
The Media Supervisor develops, executes, presents and monitors media plans for assigned clients. Analyzes the audiences, content, and metrics of a wide range of media outlets and manages day to day activities of Media Planners/Coordinators. Serves as key media liaison for internal account leaders and the client.
The Account Supervisor position requires the ability to manage and build client relationships, act as the strategic brand lead for the account, manage the integrated agency team and lead the agency’s day-to-day relationship with key client contacts and agency partners.
The Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure campaigns reach their target audiences as effectively as possible. Managing multiple clients and campaigns, the Media Planner / Buyer creates and monitors a paid media strategy within each client’s allocated budgeted to give maximum exposure through the entire media spectrum: radio, television, print, and digital.
The Senior Account Manager manages multiple relationships with clients, is the face of day-to-day communication, and sets expectations for project delivery. This position begins the transition into a more senior role within the Account Service function, elevating beyond the management of the account to more comprehensive strategic planning development. The Senior Account Manager helps to clarify and develop project objectives, identify challenges, and guide the creation of strategies and metrics for success.
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A Junior Designer plays a key role in our Creative department. You’ll use elements like typography, illustration, and photography. You will need to have an extremely creative mind with an eye for details that can absorb visual trends and deploy them in fresh and exciting ways.
This role supports new business opportunities as well as manages internal and external agency communication. Supports the New Business team on project coordination of pitches including books, proposals, and presentations for new business opportunities. Develop and manage the overarching internal and external communication efforts for Karsh Hagan.