Analytics

DRIVING AND MEASURING SUCCESS

At Karsh Hagan we firmly believe that all solutions need to be measurable. It’s the only way we can know if we are doing a good job and how we can get better. Shifting to a data-driven business approach can be very challenging. It's always good to have a partner you can count on to help your team succeed.

To implement a measurement strategy we use a proven methodology. We first define what we are trying to measure through KPIs based on objectives with the SMART Principle. Then we determine how to tag the system to ensure we can get the data out to measure the KPIs. We then design the dashboards to visualize the results so we can draw insights easily. Then, we build out the final dashboard to deliver analytics recaps and recommendations that keep campaigns and technology at the top of their game.