UCCS fuels SUCCESS
The primary objective of the new University of Colorado, Colorado Springs (UCCS) website was to support students to complete the multiple conversion points in the enrollment process at the University while addressing other audience needs on the site. We also needed to create a digital experience that reflected the new UCCS brand, “UCCS Fuels Success” that Karsh Hagan created.
- User Experience Strategy
- User Interface Design
- Graphic Design
- Digital Production
First, we collaborated closely with the University Staff to define a plan that would allow Karsh Hagan to design an experience for them to implement within their Drupal Content Management System (CMS). We took a Material Design approach to the site, designing how modules on the site would drive users to the next step of the recruiting and enrollment process. We designed custom simplified tools like cost calculators, calendars, and more to engage students during this process. We then applied the brand work and messaging to the design of the site to give it a UCCS look and feel. We delivered high fidelity designs with an extensive UI-kit to enable the University Staff Development Team to implement the experience in their CMS.
The client has expressed that the website has been well-received by students and faculty, and they have received a lot of compliments as well. The redesign triggered an increase in user sessions, a 68% decrease in the bounce rate, an 8% increase in session duration and a 40% increase in incoming student applications. Overall, the site was a huge success and was a testament to a strong collaborative team approach, a new brand, and a disciplined digital design methodology that delivered these results.