CU Denver

The Solution

Position CU Denver as the university of choice for students focused on forging a career and willing to make the necessary sacrifice to achieve their goals. Using bold language, stark graphic styles and unexpected camera angles across the four-year campaign, the messaging evolved every year to expand the story and reach new audiences. CU Denver students tell their stories about how they’re not looking for the classic college experience. They know that in order to live with purpose, they must first learn with purpose.

The Impact

Sixty-nine percent of Denver metro residents and 15-18 year olds think CU Denver’s advertising is better than other universities and 70% recall CU Denver when asked about Colorado colleges and universities. Website traffic increased by 40% and Learn With Purpose organic search increased by 27%. The Denver International Airport concourse advertising garnered 25 million impressions alone. And we instilled a new sense of pride and identity for students, faculty and alumni of CU Denver.