Sam’s story resonates with nearly everyone who hears it, regardless of demographic. Our job was to get this incredible story with universal emotional appeal out in front of people, while explaining Arrow’s complex technology in a way that anyone could understand. With high-visibility real estate on the 50-yard line, our Sports Authority Field installment reached tens of thousands of game attendants over the course of one football season. TV spots established major awareness, with the audience being driven to learn more about what Arrow does and the solutions they provide. The SAM car story has continued to generate interest and Arrow is now looking to the future, Five Years Out to be exact, for the next opportunity to showcase how their technology solutions have the true potential to change lives.