Case Study | Apr 23, 2021
UCCS fuels SUCCESS Campaign Case Study
In our case study for UCCS, Karsh Hagan show that brand strategy, creative, content, and paid media really do fuel success for drawing in new students.
By Karsh Hagan |
Karsh Hagan has teamed up with the Denver International Airport to help position the growing hub of domestic and international travel as a destination within itself. The three year, 15 million dollar contract covers advertising, media and creative services.
DEN is the 18th busiest airport in the world, and Karsh Hagan will be working to raise its international standing and recognition to new heights as one of the world’s best-appointed airport destinations for the global jet set and the weekend traveler.
DEN is home to refreshing dining and shopping experiences unique to Colorado. In many ways the airport serves as an ambassador for the state and the only Colorado experience that many travelers will have. As a Colorado agency, we want to make that experience as meaningful and authentic as possible. At Karsh Hagan, we feel lucky to be in Colorado. We want every traveler to Denver International Airport to feel the same way.
Karsh Hagan’s Colorado travel and tourism clients now include the Denver International Airport, Colorado Tourism, VISIT DENVER and Aspen Snowmass. Our shared love of Colorado translates into passionate and authentic work. Karsh Hagan has 38 years of experience in tourism, which is longer than most agencies have been in business. We've helped to increase the state’s tourism volume by 31% and increased annual average tax revenue by more than $1 billion. Not bad for a bunch of Colorado outdoor junkies. It seems only fitting that an agency that has worked for decades to encourage people to visit Colorado would be awarded the business of helping them get here. We’re looking forward to helping DEN define its purpose and share its story with the world.