Congratulations to the Karsh Hagan team behind the new brand identity of Stoic & Genuine! It’s time to tack up yet another award to the KH wonderwall after HOW magazine selected the brand project as a recognized Merit winner in its International Design Awards. This prestigious international award recognizes excellence in creative work by agencies and individuals from around the world. Selected out of more than a thousand projects, entries were judged by type of work as well as design effectiveness. A logo redesign was incorporated onto the Stoic & Genuine website and menus, which also featured the motto “No ocean. No worries. Fresh seafood flown in daily.” Stellar work by everybody who played a part in the creation of more national quality work by Karsh Hagan.
Project: Stoic & Genuine Brand Identity Organization: Karen Hofmeister with Karsh Hagan Creative team: Charlotte Isoline, ECD; Darren Brickel, ACD; Karen Hofmeister, Senior Designer; David Fymbo, Senior Copywriter; Valerie Hawks, Photographer; Shirley Richter, Print Production Manager; Printers: Public Letterpress and Tewell Warren