The Brown Palace
Unforgettable
The Brown Palace has been the preferred destination for Presidents and celebrities for more than 100 years. But in 2011, they faced competition for the first time. They asked us to help them tell a new generation of travelers that the hotels classic setting housed thoroughly modern amenities. We did it on TV, in print and online, and even wrote, performed and produced an original song using musicians from the agency. Just three months after the campaign launched, occupancy increased by 12%.
Case Study
